THEME
|
TOPIC
|
TARGET
|
DATE
|
VENUE
|
FEE
|
Branding or Bragging:
where are brands headed? |
- How much noise does a brand need? ( Relevance and extent of hype in brand building)
- Strategies for social networking and brand advocacy
- Cultural influences/considerations in developing strong national/international brands
- Brand positioning and corporate communications
|
Brand/Product Managers; Account/ client Service Managers; Corporate Affairs Managers; Press Secretaries/Public Relations Managers
|
Wednesday May 11 & Thursday May 12th 2011
|
Lagos Sheraton Hotel &Towers, Ikeja
|
N45,000
|
Planning for Engagement:
a shift from brand exposure to audience involvement
|
- Interfacing media with communications strategy
- Strategies for target audience involvement with the marketing communications
- Budgeting and appropriating for effective and sustainable target audience engagement
- Media exposure and engagement measurement techniques
|
Managers/Senior Executives in Media Agencies and Client Companies; Brand/Marketing Managers; Advert Managers in Media Organisations
|
Wednesday 22nd June, & Thursday 23rd, June 2011
|
Lagos Sheraton Hotel & Towers, Ikeja
|
N 45,000
|
Advertising as a tool for the pursuit of corporate goals
|
- Tactics for achieving communication effectiveness for Government policies and programmes
- Making the best use of broadcast media in promoting government programmes and public causes
- strategies for planning and buying media space/airtime for public service and advocacy campaigns
- getting the best results from out-of -home communication platform
|
Information/Public Affairs/Communications Officers in ministries, Agencies the Armed forces and parastatals; communication/advertising consultants; advert/commercial Managers in Media Organisations; Executives in non Governmental Organisations
|
Tuesday July 13th & Wednesday July 14th 2011
|
Rockview Hotel, Abuja
|
N 30,000 |
Challenges of Career Growth in Advertising
|
- Recruiting and retaining talents in the marketing communications industry
- working with non Advertising professionals in the Marketing communications industry
- Advertising clearance procedures and related regulatory challenges
- Basic marketing, revenue generation and financial management challenges in the Advertising industry
|
|
Lagos July,
Kano August
Port Harcourt September |
|
N 20,000
|
| Delivering exposure value in a tough regulatory regime |
- Current global trends in out-of-home advertising design and technology
- The regulatory environment of out-of-home advertising in Nigeria
- cost effective exposure in out-of-home advertising in Nigeria
- Strategies for effective monitoring and compliance reporting in out-of-home advertising
|
Managers in Out-of-home advertising companies; Outdoor advertising Managers in Advertising companies and advertising agencies; outdoor advertising Desk officers in Government Regulatory Agencies and Ministries of the Environment |
Wednesday September 14th & Thursday September 15th, 2011 |
Lagos Sheraton Hotel & Towers, Ikeja |
N 45,000 |